Each represents an estimated amount of people and effort put into the social media support that I can provide.
Small est. attendance 10-15 (Recommended: three week lead time.)
Medium est. attendance 15-25 (Recommended: three week lead time.)
Large est. attendance 25-40 (Recommended: four week lead time.)
Larger est. attendance 25-86 / capacity (Recommended: four or more week lead time.)
est. = estimated